Americans are happier than ever before with online news channels as a raucous presidential election cycle keeps readers coming back for more. While internet news and opinion shows only modest fluctuations over time, the year 2016 proves record-breaking for this e-business category, with user satisfaction springing upward 4.1% to 76 on a scale of 0 to 100. People are fascinated with the news right now, and the bump in satisfaction is reflecting greater interest in opinion pieces and updates from readers’ favorite sites.
Satisfaction improves nearly across the board for news websites, regardless of political leaning, although the biggest gain goes to the group of smaller websites, up 7% to 77. This group encompasses a wide variety of outlets—from BuzzFeed and Drudge Report to the online presence of The Wall Street Journal and The Washington Post. FOXNews.com retains its lead with an 4% boost to 79. Meanwhile, The Huffington Post, part of Verizon Communications’ AOL subsidiary, can’t shake last place despite a 1% gain to 72—a new high for the website.
In today’s 24-hour news cycle, the internet is the ideal vehicle for delivering content quickly and in a steady stream, and digital news sites are upping their game. Consumers of online news give the industry a high score for freshness of content (80). Key elements such as ease of navigation and information variety are up 4% from a year ago. The exception—consistent across all e-business categories—is amount of advertising, which rates quite low at 68, down 4% over the past year.