On August 26, ACSI Research Director Dr. Forrest Morgeson discussed the highs and lows of this year’s ACSI study on driver satisfaction with MarketWatch’s Catey Hill on Wall Street Journal’s News Hub with Sara Murray.
According to the recently released ACSI Automobile Report 2014, imports and luxury nameplates top the list for customer satisfaction, with Germany’s Mercedes-Benz leading the field at 86, followed by Subaru at 85. The other above-average brands for satisfaction are Lexus, Volkswagen, Toyota, Honda, and Buick—the only domestic make in the upper tier.
By contrast, Audi and two Chrysler plates—Jeep and Dodge—inhabit the low end among 21 popular vehicle lines with scores of 78 to 79. A relatively new entrant to the study, luxury model Acura, drops down to 77, perhaps leaving owners wanting more for their premium dollar.
Throughout September, the ACSI will feature customer satisfaction news on the auto industry, as well as complete 2014 coverage of the durable goods sector.